Keeneland Announces Spring Meet Ticketing Plans

By Amy Gregory —-

Limited number of fans permitted to attend 2021 Spring Meet

LEXINGTON, KY (March 1, 2021) – Keeneland today released plans to offer fans a limited number of ticket packages for dining, Reserved Grandstand seating and General Admission for the 2021 Spring Meet, to be held April 2-23. All ticket packages were designed in accordance with COVID-19 safety protocols and will be pre-sold online in two phases.

Fans are encouraged to visit Keeneland.com/tickets for information on Spring Meet ticket options and the process to purchase.

“Keeneland is eager to welcome fans, although fewer in number, back this spring for what promises to be an exciting race meet,” Keeneland President and CEO Shannon Arvin said. “We have missed our fans as much as they’ve missed Keeneland, particularly at this time of year as we shake off winter to celebrate the return of spring. While we are still limited in capacity, our team is hard at work creating unique touches that will deliver the exceptional and safe race-day experience our guests expect from Keeneland. And for those fans who can’t attend in person, Keeneland will provide ways for you to enjoy your race-day traditions from the comfort of your home.”

Keeneland has worked to ensure the most fair ticket selection process possible given the anticipated demand and to create a safe and fun on-site environment for its guests. In addition, Keeneland will offer a 48-hour cancellation policy without penalty.

Beginning Monday, March 8, fans may apply for the opportunity to purchase a table for six in the fourth-floor Lexington/Kentucky Room or Phoenix Room or up to six Reserved Grandstand seat ticket packages on specific race days.

Fans may purchase General Admission ticket packages online on a first-come, first-served basis starting Wednesday, March 24. A maximum of six tickets may be purchased per order.

Reserved Grandstand and General Admission ticket packages will include admission, a race-day program and a concession allowance. Dining ticket packages will include admission, a race-day program and a prix fixe three-course meal.

Keeneland will continue to enforce COVID-19 protocols during the Spring Meet and implement new initiatives with regard to mobile ticketing and cashless payment to further create a safe environment for all guests.

Keeneland’s new ticketing platform enables patrons to complete their ticketing purchase online and to add tickets to their mobile wallet for easy scanning at the admission gates. Additionally, all Grandstand and General Admission ticket packages will include a $10 concession card and concession stands will feature new meal deals for lunch, all aimed to reduce wait times in lines as well as the amount of cash transactions.

As always, all forms of seating at Keeneland, including dining tables, outdoor boxes, pods of tickets in the Reserved Grandstand area and Grandstand benches, will be kept at a social distance.

All individuals will be required to wear a face mask and maintain proper social distancing while on the grounds. Health screenings and temperature checks will resume at all entrance gates for the race meet.

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For more than 80 years, the Keeneland Association has devoted itself to the health and vibrancy of the Thoroughbred industry. The world’s largest Thoroughbred auction house, Keeneland conducts four sales a year, in January, April, September and November, and presents online auctions through the Keeneland Digital Sales Ring. Graduates of Keeneland sales dominate racing across the globe at every level. In April and October, Keeneland offers some of the highest caliber and richest Thoroughbred racing in the world. Keeneland hosted the Breeders’ Cup World Championships in 2015 and 2020 and is holding the event again on Nov. 4-5, 2022. Uniquely structured, Keeneland is a privately held company with a not-for-profit mission that returns its earnings to the industry and the community in the form of higher purses and millions of dollars donated in support of horse industry initiatives and charitable contributions for education, research, and health and human services throughout Central Kentucky. Keeneland also maintains the Keeneland Library, a world-renowned public research institution with the mission of preserving information about the Thoroughbred industry. To learn more, visit Keeneland.com.

For more information contact Amy Gregory at 859 361-3490 or Amy Owens at 859 421-2566